Welcome to SarabSays
The Rural Marketing Dossier
The Book
The Author
The Vision
Global Expansion
Execution Strategy
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Summarizing my views and insights from 20+ years of rural marketing experience, this book is useful to many sectors, including agro-chemicals, FMCG, infrastructure, apparels, electrical and electronic devices, and automobiles. It is a useful resource for current and aspiring rural marketing professionals.
Starting my career as an entrepreneur, I learnt business acumen and developed skills from the college called “Market”. I have traveled across the length and breadth of the country - specifically, four lakh kilometers across rural India. This journey has enabled me to experience and understand needs of rural areas, particularly the Agri sector.
With a vision to integrate technology with conventional advertising, particularly focused on the Agri sector, I have worked closely with many MNC and National Brands for their development. I aspire to build "Fateh" as a recognized brand across all parts of India.
In line with our Vision of making "Fateh" a truly global marketing brand, we plan to setup offices in Asia, Africa, Europe, Australia, South & North America. The global headquarters for "Fateh" will soon be operational from New York, USA.
We as a company have worked at the core Rural levels, moving village to village and catering to Farmers and the distributors and dealers of the companies in tier II, III and IV towns of India. Besides opening regional-language call centers for Agri-Marketing and Product support, we're also establishing printing facilities across the country.